Is EDDM worth it? 13 compelling reasons to try it out

Considering EDDM to promote your business? Every Door Direct Mail is one of the most effective tools small businesses can use today. With EDDM, you can reach every household in your target neighborhood, putting your message directly in front of the customers who matter most.

Not only is it tangible, it’s memorable. Physical mail is more likely to stick in people’s minds. But is it worth the investment? The short answer is yes. 

Read on for 13 reasons EDDM works, with real stats and examples to help you decide if it’s right for your business.

1. Low postage rates

One of the biggest advantages of EDDM is cost. USPS offers discounted rates much lower than traditional direct mail. At about $0.20 to $0.25 per piece, you can reach thousands of households without spending a fortune. 

For small businesses, this low cost makes it easy to run multiple campaigns without risking your budget. You can test different offers or designs across several drops instead of putting all your money into one expensive push.

2. No need for mailing lists

Most direct mail campaigns require buying or renting mailing lists. That costs extra and adds complexity. EDDM removes that step. You don’t need names or addresses. You simply select carrier routes and send mail to every home in that area. 

For small business owners without big customer databases, this makes EDDM easy to launch. Plus, the money saved on mailing lists can go into higher-quality printing or stronger offers, making the campaign even more effective.

3. Hyperlocal geographic targeting

EDDM lets you target entire neighborhoods with precision. You can choose routes based on household income, average age, or family size. A pizza shop can reach nearby blocks, while a landscaper can focus on wealthier areas with bigger yards. 

This ensures your marketing dollars go to the people most likely to need your services. It’s a smart way for local businesses to dominate their immediate market without wasting money on irrelevant audiences.

4. Tangible format

Digital ads can disappear in a second, but EDDM mailers are different. They are physical pieces that land in your customer’s hands. An EDDM postcard or flyer is harder to ignore because people have to pick it up and look at it, even if just for a moment. 

That small interaction leaves a stronger impression than most online ads. A good mailer can stay in the home too, on a counter or fridge, where it’s seen again and again.

Studies show that 73% of adults have taken action after receiving mail, and 27% have bought or ordered a product or service. The physical format helps people feel a stronger connection to the brand. It feels more personal, and that makes them more likely to remember and respond.

5. High memorability

People remember direct mail better than digital ads. Studies show that information from physical mail sticks more than emails or online banners. That’s because handling a piece of mail takes more focus than just scrolling past an ad. This makes EDDM mailers easier to recall when someone needs your service, whether it’s a gym, a restaurant, or a realtor. 

One study found 77% brand recall for print ads, compared to only 46% for digital ads. Print stands out because it engages both sight and touch, making it more memorable than content that disappears online.

6. Builds local brand visibility

For small businesses, being seen in the community is key. EDDM helps by making sure households regularly see your name, logo, and offers. The more often people see you, the more familiar and trustworthy you become. 

A cleaning service that mails promotions every few months, for example, can soon be the first company people think of. This kind of visibility is especially valuable in areas like home services, fitness, and healthcare, where trust really matters. EDDM makes sure your business is remembered when people are ready to buy.

7. Easy to launch

Many small business owners worry that marketing campaigns are too technical or complicated. EDDM is simple and effective. You choose your routes, your mailers are printed, then bundled and dropped off for you. There’s no need to handle mailing lists or addresses, and the process works without complicated systems.

EDDM by Oppizi makes it even easier by handling design, printing, and distribution for you. That means you can focus on running your business while your message reaches local households.

8. Strong ROI potential

EDDM can deliver a return on investment that matches or beats digital ads. It’s affordable, and the engagement is high. Even a small response can bring strong results. For example, if 100 people respond to a campaign of 2,500 mailers and each spends $50, that’s $5,000 in revenue from a $1,250 spend. That’s a clear return. 

You can also track results with tools like QR codes and special offers, then adjust future campaigns for even better performance. In fact, 84% of marketers say direct mail gives them the best ROI of any channel they use.

9. Works across industries

EDDM works for almost any type of business. Realtors use it to promote listings. Restaurants share menus. Gyms advertise memberships. Retailers highlight sales. Service providers like plumbers, landscapers, and salons also rely on it to reach local households. 

Because it is so versatile, EDDM is a dependable way for small businesses to stay visible. No matter your industry, getting your message into every local mailbox puts you in front of customers when they are ready to decide.

10. Flexible campaign sizes

With EDDM, you don’t have to start big. You can begin with a small campaign, test your designs and offers, and then expand. For example, you might target one or two neighborhoods with 1,000 mailers before moving up to 5,000. 

This flexibility lowers risk for businesses new to direct mail. It also makes seasonal and event-based promotions easier because you can adjust the size of the campaign to fit your budget and goals.

11. Longer shelf life

Digital ads often vanish in seconds, but EDDM mailers can stay in a home for days or even weeks. A postcard with a coupon might sit on a coffee table or fridge, giving your brand exposure again and again. This lasting presence increases the chance the recipient will respond. It also keeps your business top of mind when people make quick decisions, like calling a plumber or choosing where to order dinner.

A survey found that 80% of adults had kept relevant mail in the past four weeks. On average, advertising mail was kept for 17 days, door drops for 38 days, and bills or statements for 45 days. Unlike emails, which are often deleted, end up in spam, or ignored, physical mail is proven to stay in front of people.

12. Seamless digital integration

EDDM works even better when combined with digital marketing. You can add QR codes that link to your website, display social media handles, or use custom discount codes to track sales. This approach connects offline and online channels so you get a full view of performance. 

It also strengthens engagement by giving customers multiple ways to connect with you. In fact, 90% of marketers say combining direct mail with digital boosts results. The future of marketing is not only digital but a mix of both for online and offline maximum impact.

13. High response rates compared to digital ads

Online ads often struggle with problems like ad fatigue, banner blindness, and spam filters. Direct mail doesn’t face those barriers. In fact, research shows that response rates for direct mail are 5 to 9 times higher than email or digital display ads. 

With EDDM, your message doesn’t get lost in a busy feed or buried by algorithms. It arrives in a customer’s home, where they are more likely to notice it, read it, and take action.The average direct mail response rate is 3.63%. For luxury goods and services, it rises to about 4.46%. When businesses include offers like gift cards or coupons, response rates can climb as high as 13.81%.

Why EDDM.com is the best choice

EDDM.com makes local marketing simple, precise, and results-driven. We have over 10 years of experience empowering businesses to reach the right neighborhoods without the hassle of complex mailing lists, letting you focus on connecting with potential customers. 

With our advanced targeting features, you can easily select the neighborhoods and demographics you want to reach, using filters like household income, age, and family size.

Our built-in design tool makes it quick and easy to create professional, polished mailers, and our network of 700+ print partners delivers top-quality printing every time. From postage and bundling to tracking and reporting, we handle the logistics so you can focus on results. 

With EDDM by Oppizi, marketing becomes effortless, measurable, and impactful, so your business can grow with every door you reach.

Frequently Asked Questions (FAQ)

1. How quickly can I see results from an EDDM campaign?

It depends on your offer, audience, and how often you mail. Some businesses see more calls or foot traffic within days, while others see results over a few weeks. Tools like QR codes or unique discount codes help measure response right away.

2. Can I track exactly which households respond to my EDDM mailers?

No. Privacy rules prevent tracking individual households. But you can measure results with unique codes, QR codes, phone numbers, or landing pages. These methods show how well your campaign is performing without breaking privacy rules.

3. How often should I send EDDM mailers to stay visible?

Consistency is important. Service providers like cleaners or gyms often mail monthly or quarterly, while restaurants or retailers may mail biweekly or seasonally. Your campaign frequency will vary by industry and goals, so testing different schedules helps you find what works best.

Final thoughts

EDDM is more than just mail. It’s a cost-effective way to reach people, build visibility, and increase sales. With benefits like low postage, no mailing lists, precise targeting, and high response rates, EDDM is proven to work. 

It suits many industries, blends easily with digital marketing, and consistently delivers results. With EDDM by Oppizi, launching a campaign is simple, fast, and supported by experts with over a decade of experience. Start today and put your brand in every local mailbox.